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HAVIN’ A GOOD TIME LIVIN’ THE ‘LOW LIFE’

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“Rock is finally dead.” With that four-word quote in Esquire magazine, KISS’ Gene Simmons set off a clickbait firestorm that raged on mainstream media outlets and on social media long after the typical 24-hour news cycle. At first, Simmons’ 2014 comment seemed to shake the rock community to its core — could he be right?! While the subject was debated incessantly in Facebook and Twitter posts, rock musicians were being asked about it during one interview after another.

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